01
Platform strategy
The channels that fit how you actually work.
Where to be present, where to skip, and the role each platform plays.
Social Signature
A two-week strategy intensive that gives your social presence a recognizable signature.
Most social strategy is borrowed: someone else's hooks, someone else's cadence, someone else's voice in your mouth.
Social Signature does the opposite.
It builds your presence from how you actually think, work and speak.
So the audience that finds you stays — because what they're seeing is you.
What it is
A calendar tells you when to post. A growth hack tells you what to copy.
Social Signature does neither.
It builds the recognizable shape of your social presence — platform, framework, pillars and voice — so the work you do offline finally translates online without distortion.
What it includes
Standalone or as an add-on to the Brand Reconstruction.
Not a posting habit. A recognizable shape the right people start to follow.
Built on your brand pattern — read on the way in, or carried over from the Reconstruction.
Deliverables
01
The channels that fit how you actually work.
Where to be present, where to skip, and the role each platform plays.
02
Three to five pillars built from your brand.
The recurring shapes the content will work in — so the feed reads like a body of work, not a pile of posts.
03
A working map of post types, hooks and CTAs.
Specific enough to start posting tomorrow, structured enough to repeat next month without copying yourself.
04
You draft, I read.
Direct feedback on voice, structure and signal — so the first five posts set the tone the rest are built on.
05
Continue into the Brand Reconstruction within 30 days and the full Social Signature fee credits toward it. The intensive becomes a head start, not a cost.
Investment
BETA · LIMITED ACCESS
$0
During beta
Selected applicants only.
Founders whose feed sounds nothing like them.
Not the chronically-online creator. The operator whose social presence is undertranslating the work.
Social Signature isn't for everyone. It's for the founder whose offline work is sharp, specific and fully themselves — and whose feed reads like a stranger wrote it.
Generic. Flattened. Borrowed.
You don't need to post more. You need a feed that finally sounds like you.
FAQ
No. Social Signature works as a standalone — we read your brand on the way in. If you've already done the Reconstruction, we build on that foundation directly so the feed inherits the same voice and pillars.
Social Signature is a strategy and feedback engagement, not done-for-you content. You post; I shape the structure, the voice and the first five drafts. If you want ongoing posting support, that's the Monthly Partnership.
Whichever fit the work — usually one or two, not five. We pick channels based on how you actually work and where the right audience is, not based on what's trending.
Two weeks of focused work — strategy first, then framework and map, then async feedback on your first five posts as you go live. Expect a working call or two and a clear delivery window for each document.
The methodology is being refined live with founders who fit the work. In exchange for being early, you get the intensive for free; your feedback shapes the public version.
Oui. The intensive runs in English or French — pick whichever language your brand actually speaks in. Documents are delivered in the same language as the calls.
Apply
Beta is open. The work is free for selected applicants.